[PODCAST] Challenges brands face in an evolving value-c

For the newest in shopper and business information, prime traits and market views, keep tuned to Mintel Information that includes commentary from Mintel’s crew of world class analysts.

Host Samantha Dover leads a dialogue concerning the multifaceted definition of worth. Joined by Rebecca Vella, Director of Meals & Drink Insights at Mintel, and Andrea Payne, Head of Advertising and marketing at Kraft Heinz, the trio debates what creates model worth for shoppers and the way perceptions have modified because the COVID-19 pandemic.

Manufacturers and entrepreneurs ought to contemplate how, when, and the place they convey worth to shoppers, the function transparency performs in general model technique, and what alternatives exist for future consideration, together with premiumisation. Be part of the dialog and hear now!

Mintel shoppers can log in now to learn concerning the Mintel Pattern Driver ‘Worth’. For these thinking about studying extra however aren’t a Mintel consumer, try Mintel’s 2030 World Shopper Developments – the 7 core drivers of shopper behaviour that may form international markets via 2030.